Smi:re
Signage and mural for Airbnbs, restaurant and office
An architecture company, a hotel, a restaurant, all together in one building under renovation, at Yoyogi, Tokyo. The two-in-one project was to paint the Skyline of the surrounding landscape in a corridor used by the hotel's guests. Meanwhile, proposing a signage that helps all kind of visitors locating each function of the building.
Engaging the guests
The use of red chalk paint allows the visitors to write some words about their experience in Smi:re Yoyogi, or simply to express their creativity making their art cohabiting with the original illustration. We wanted to create a playful invitation to communicate at a local scale, but also sharing the experience on social media thanks to a design that reflects a singular identity. Considering the place is run through tourists who don't often know about the neighbourhood, the illustration is showcasing the flagship buildings of Yoyogi - Shinjuku, whereas for more experts of Tokyo, the game is to try to recognise each building from their own urban experience.
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